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Vision

Mission

Passion

Have infinite passion in bicycle culture and development of the industry.
To continuously search for new customer value.

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Challenge

Although it is a difficult and arduous task, never give up and accomplish it through challenge. Create innovative customer value by this.

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Evalution

Do not be afraid of rapid changes in culture, market, technology and industry. Approve of and accept the various values of customers and company and adapt to change - evolve end lessly.

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